Friday, March 15, 2013

LG buys well-placed Times Square ads ahead of Galaxy S4 event

LG Times Square Billboards

Samsung has been telling us for a couple weeks now to "be ready 4 the next Galaxy", and LG is taking advantage of the wording to upstage Samsung's own Times Square ads today. In a bit of playful advertising, LG has purchased billboard space directly above Samsung's with larger, brighter ads that claim "LG Optimus G is here 4 you now!" and "It'll take more than 4 to equal one Optimus G".

No matter where you stand on the merits of the Optimus vs. Galaxy camp, you have to admit that's some very clever and well-timed advertising by LG. We'll of course be live in New York later today -- 7 p.m. ET to be exact -- to see if what Samsung unveils will challenge LG's latest offerings.

Source: LG (BusinessWire); Via: Engadget



Source: http://feedproxy.google.com/~r/androidcentral/~3/KIyW0VAt9Hg/story01.htm

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