Three reasons blogs are the meat and potatoes of Internet marketing ...

Any restaurant that knows what they?re doing understands dressing up the meal with garnishes to look appetizing is one thing and actually making food that leaves their customer?s tummies full is the real path to their satisfaction. It?s the same thing with blogs because these are the real meat and potatoes of the Internet marketing world that will leave your hunger for exposure and more Internet business satisfied.

Here?s three reasons why.

Social media is just parsley by itself.

You need to use Twitter. Everyone knows that having a Facebook account is a must-have for business or personal use to stay connected to what?s happening, but a Facebook comment without a link and 140 characters on Twitter only sits on the edge of the plate. Even the most decorative piece of this social-media-parsley harkens to something more enticing in the center. Making that centerpiece a hearty, well written blog will captivate your prospect?s attention and turn visitors into clients.

You can adjust the portion to suit the client.

?Having static text was fine back in the old print days when you had loads of lead time to make decisions and adjust inventory accordingly, but having a business online means being flexible enough to hit moving targets where niche markets are concerned. Using blogs means you can aim for a meal with more potatoes and less meat one week and switch the portions as you refine what draws clients to feed. Playing with your food might have gotten you in trouble when you were younger, but dicing and slicing the text in your blogs is the prefect way to find out what works and what doesn?t on the fly.

You can add a secret sauce to give your blogs personality.

? Any restaurant that wants to stay in business wants to give their clients something unique and different, a special spin on even the most traditional foods that sets them apart. Blogs offer the Internet business owner the same chance at being distinctive. ?Don?t be afraid to add that special sauce that?s often a conversational tone to bring out the personality you want your visitors to see. ?Adding blogs is a great way to incorporate a personal invitation to connect and that?s one of? the critical elements that is important for successful Internet marketing campaigns.

Try as the Internet might, there doesn?t seem to be any lasting replacements now or on the way for those old standbys, the blog.? That doesn?t mean that you shouldn?t add videos, social media and a host of other trimmings to make your Internet marketing dish enticing, just don?t forget to make sure you?ve got a real meal waiting on the same plate. ?

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Source: http://www.bloggingtips.com/2013/03/24/three-reasons-blogs-are-the-meat-and-potatoes-of-internet-marketing/

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