The Barrister Blog: Title: New Smartphone App Solves the Personal ...

Since the Government announced plans to ban referral fees,
legal firms specialising in personal injury claims have been scratching their
heads as to how best continue their levels of custom. Despite the large savings
that they will make now that they will not be paying out referral fees, higher
marketing costs may be incurred. Business plans have had to be revised as law
firms enter an uncertain plane.

However, a graduate from Liverpool John Moores University may have found a cost-effective and elegant solution in the form of a smartphone app. Lawyerly, available on both Apple and Android formats, allows the victims of accidents to connect directly to applicable solicitors.

The app provides the victims with important personal injury solicitor information including user ratings, services and contact information. Designer, Matt Cavanagh, has highlighted the significant impact that the app could have on people hoping to make a road accident claim:

?The app effectively acts as a seamless link between client and lawyer. For example, if someone has a road accident and is in a position to record the damage via a smart phone or tablet, it will allow them to find a solicitor right there and then.?

Law firms can register with a monthly subscription to the app so that their details can be shared with users who can download Lawyerly for free.

"Lawyerly is fool proof despite its many benefits to both parties. The potential client can reduce ambiguity by obtaining advice at the scene of the incident, while the solicitor receives a direct referral. This will reduce any friction in doing business."

The app could negate the need for excessive marketing campaigns in the wake of the ban on referral fees. This will be especially welcome news for no win no fee solicitors who have found business hard to come by with the new regulations and can help maximise the compensation that goes directly to the claimant and the solicitor working on their behalf rather than a referral company.

Source: http://timkevan.blogspot.com/2013/05/title-new-smartphone-app-solves.html

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